MOMS NEED
TO
RETIRE TOO

TIAA and Emily Oster partnered with YouGov to get you the latest data on moms and retirement investing.

About Emily

Emily Oster is an author and professor of economics. She uses statistical methods to analyze the data behind our choices in pregnancy and parenting. Her newsletter, ParentData, takes that data and makes it simple, digestible, and entertaining for parents.

MOMS RETIRE WITH
LESS INCOME

There are a bunch of reasons: we don’t have the education we need about saving for retirement, we prioritize childcare expenses, and we feel insecure about finance decisions. But think of it this way. Saving just 3% of your salary now could yield huge returns later.

GIRLS WANT TO HAVE FUN. EVEN IN THEIR 70s

Women tend to live longer than men but they tend to have less money. 32.6% of women reported they never learned about saving for retirement. Let’s take matters into our own hands and start now. Even a small monthly investment can change the game for your swinging seventies.

“There is a huge
opportunity
to motivate change
in the investments
parents make for
themselves and
their children.”
“There is a huge
opportunity
to motivate
change in the
investments
parents make
for themselves
and their
children.”

LINK TO FULL RESEARCH

#RETIREINEQUALITY

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MOMS NEED TO RETIRE TOO

About Emily

MOMS RETIRE WITHLESS INCOME

GIRLS WANT TO HAVE FUN. EVEN IN THEIR 70s

“There is a hugeopportunityto motivate changein the investmentsparents make forthemselves andtheir children.”“There is a hugeopportunityto motivatechange in theinvestmentsparents makefor themselvesand theirchildren.”

MOMS NEED
TO
RETIRE TOO

MOMS RETIRE WITH
LESS INCOME

“There is a huge
opportunity
to motivate change
in the investments
parents make for
themselves and
their children.”
“There is a huge
opportunity
to motivate
change in the
investments
parents make
for themselves
and their
children.”